Black Hat SEO | Are you in for it?

Posted on March 24, 2008
Filed Under SEO | Leave a Comment

Recently I’ve read an article on Black Hat SEO (Search Engine Optimization) and was so tempted to try them. But wait! Do we really need to resort to Black Hat SEO to conquer the search engines? Some may agree while some will still go ahead. It’s really up to individuals since Black Hat may and really always get you to the top faster than being a ‘nerd’ doing the thing. And in really rare cases, you may get to the top in just a few hours when others have do it in few months or years.

Before you resort to Black Hat SEO, consider the following points:-

1) You may get banned by the respective search engines especially the one starting with a ‘G’.

2) Even though you get to the top fast, you will also come down fast.

3) The most important is that your reputation will be gone if word spread around.

So back to the question - Black Hat SEO | Are you in for it?

Important Change to URL Policy Enforcement to Google Adwords

Posted on March 22, 2008
Filed Under Paid Searching | Leave a Comment

Before we settled down on the Yahoo, Microsoft merger to rival Google, Google has put a big bombshell on their Adwords URL enforcement. From April 2008, display URLs for new ads will be required to match their destination/landing page URLs. What this means is that the URL that is displayed on your Google Adwords will need to be ‘relevant’ to your landing page URLs.


Below is an example from Google Adwords:-

For example, the following would be acceptable:

However, this example would be unacceptable:

Though the existing ads will not be affected by this new rule, it is recommended by Google to comply with it has Quality score may play a part in this. I supposed you know what that means.

To learn more, please visit https://adwords.google.com/support/bin/answer.py?answer=91451&hl=en_US.

As for now, we have to live with the Google rules. God Bless!

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