Email Marketing | Your Bloodstream to Successful Business

Posted on March 29, 2008
Filed Under Autoresponders | Leave a Comment

Most visitors do not purchase something the first time they look at it on your page. In fact, many people visit 5 to 7 times before they make a purchasing decision! So in order to keep them as customers, you need “the list”.

The money, they say, is in the list. The “list” is your email list, which you use to communicate with your customers. These may be customers who have already bought from you, or they may be prospects you haven’t sold to yet. Just as brick-and-mortar businesses create mailing lists, so should you. By making a list, you will have access to thousands of people every day - at no cost. This is the way to build your Internet Marketing empire.

Tp start a list, you need to set up a “squeeze page”, which is a page that offers something for free in exchange for the person’s email address. This might be a membership, a free ebook, or a short list or report. Whatever it is, make it valuable. The person gives you their email address, which you then keep for your opt-in list, and they get the freebie.

Now you have created a relationship with that person; it will probably be a little easier to sell to them because you’ve given them something. And if you sold them something, it will be a lot easier to sell to them again.

After you get the name, don’t stop there. You need to stay in contact with your customers so they don’t forget you. The simplest thing to do is set up an account with an email marketing company, like Campaigner.

If you have ever visited any website where you have put your name on the opt-in form in exchange for an e-book or course, you have probably received emails from the marketer afterward. The emails go out automatically as follow-ups; that is because they are using an autoresponder or online marketing software.

Campaigner offers 2 types of online marketing software solutions, namely - Campaigner and CampaignerPro.

In short, Campaigner does the followings:-

CampaignerPro does the followings:-

See, it would be impossible to individually send emails to everybody, especially if your list grows into tens or hundreds of thousands. But an autoresponder or online marketing software solutions can be set up to automatically send a message to everyone on your list at set intervals. It can be personalized, using the person’s name right in the body of the text. And they are very easy to set up with Campaigner.

It is also possible to engage professional email marketing services to maximze your Campaigner and CampaignerPro email marketing programs with services such as:

Once you’ve got an online marketing software solutions, be sure that you:-

  1. Give a clear, easy way to unsubscribe in every email.
  2. Don’t bombard your customers by emailing daily; once a week or so is plenty.
  3. Write in a friendly way that builds trust.

I wish you all the best to your email marketing campaign!

Important Tips on Google Adsense

Posted on March 26, 2008
Filed Under Adsense | Leave a Comment

You put up your Google Adsense Advertisements and hope someone clicks it so that you earn from there. You got a good flow of traffic BUT you are not earning enough or anything from Adsense BECAUSE NO ONE CLICKS IT. You must be scratching your head since most of the websites or gurus says that you must have good traffic to earn from Adsense. They are right in a way since there will be no one to click if you got no traffic to your site! Please never try clicking on your own Adsense Ads to test out if THAT THING is working. I can guarantee you that 99% it is working (This is what google says).

Back to the topic on important tips on Google Adsense. Many people don’t realise that the position and the type of Adsense you put up there plays a MORE important factors than TRAFFIC. It takes me months to realise this. Yup! I may be quite slow but no one really taught me that AND not many will share that with you. I don’t guarantee you that you will get a better CTR but these methods still works for me at the moment.

If the design of your website permits, do the following:-


1) Put up a 728 X 90 Letterboard IMAGE Ads across the top of your site. It works better than Text Ads in this way since it catches the attention of readers and rumours says it pays more?

2) Put up a 336 X 280 Large Rectangle Text Ads in your postings. It will be better if you put it just above your pointers. (Example is this posting - Google Adsense just below If the design of your website permits, do the following:-). This type of Adsense totally blend into your postings. Please blend in the colours too.

3) Put up a Link Unit. Choose any of the Square Dimension. Try to use the 4 ads per unit option as it spaces out the ads. This is one Google Adsense format that is seldomly used by Internet Marketers. I find it the most effective if you put it together and in between the links in your website. Please blend in the colours too.

The above 3 tips is a tried and tested format for me and IT WORKS FOR ME. You are free to try them out and if you got any other tips on Google Adsense, feel free to comment since most of us are here to earn some extra bucks.

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