Important Change to URL Policy Enforcement to Google Adwords

Before we settled down on the Yahoo, Microsoft merger to rival Google, Google has put a big bombshell on their Adwords URL enforcement. From April 2008, display URLs for new ads will be required to match their destination/landing page URLs. What this means is that the URL that is displayed on your Google Adwords will […]

Reverse Psychology for Google Adwords | Increase CTR

Click-through rate (CTR) for Google Adwords means the rate or percentage that your Google Ads were clicked by users. By having a good CTR, you increased your probability of conversion and your ads will most probably be much cheaper than your competitors in terms of the same keywords. This is because Google will reference your good […]

keep looking »