Important Change to URL Policy Enforcement to Google Adwords
Posted on March 22, 2008
Filed Under Paid Searching |
Before we settled down on the Yahoo, Microsoft merger to rival Google, Google has put a big bombshell on their Adwords URL enforcement. From April 2008, display URLs for new ads will be required to match their destination/landing page URLs. What this means is that the URL that is displayed on your Google Adwords will need to be ‘relevant’ to your landing page URLs.
Below is an example from Google Adwords:-
For example, the following would be acceptable:
- Display URL: www.google.com/adwords
- Destination URL: www.trackingurl.com/google123
- Landing page URL: www.google.com
However, this example would be unacceptable:
- Display URL: www.google.com/adwords
- Destination URL: www.trackingurl.com/google123
- Landing page URL: www.trackingurl.com
Though the existing ads will not be affected by this new rule, it is recommended by Google to comply with it has Quality score may play a part in this. I supposed you know what that means.
To learn more, please visit https://adwords.google.com/support/bin/answer.py?answer=91451&hl=en_US.
As for now, we have to live with the Google rules. God Bless!
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