Reverse Psychology for Google Adwords | Increase CTR

Posted on March 5, 2008
Filed Under Paid Searching |

Click-through rate (CTR) for Google Adwords means the rate or percentage that your Google Ads were clicked by users. By having a good CTR, you increased your probability of conversion and your ads will most probably be much cheaper than your competitors in terms of the same keywords. This is because Google will reference your good CTR as relevance which they place a very high emphasis.

So how do you increase your CTR for google adwords when there are so many competitions? You may not be ranked the best unless you have the cash to spare. The best way to achieve better results is to be UNIQUE. By using reverse psychology on your readers, you will stand out from the crowd and increase your CTR.

For example, instead of saying “Our phone is the best and cost only $19.99″, you can say “Buy all other phones first! I’m sure ours will be your last!”. In this way, you strike fear into them. This is when they will take notice and click on your advertisement.

Go try it! Give some thinking to it and I can guarantee that you will increase your CTR by at least 50%!

Cheers to your success…

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