‘Killer Sales Letter’ Modelling for Internet Marketing

Posted on February 29, 2008
Filed Under Conversion Strategy |

I’ve spoken many times that the landing page is one of the most important element in Internet Business. In order to create more conversion and sales, a more than above average sales letter will be essential. We normally put this type of model for Internet Marketing as the ‘Killer Sales Letter’ Modelling.

Some points to take note on this model:-

1) This model can and should only be used for selling one product. Do not put too many products on sale in this model as you will lack focus.

2) Do not put links to other websites such as Google Adsense. You want your customers to stay addicted to your sales pitch instead of wandering away and getting distracted by other advertisement.

3) Testimonials is a must even though some on the web are fakes. More than half will have the ‘wow’ effect on the readers.

So you don’t know how to write a ‘Killer Sales Letter’? There are tons of example on the internet. Just google - Killer Sales Letter, and you will be surprised to get many examples there. There are also people out there who writes these sales letter as a career. Visit www.elance.com to get a feel of the pricing.

Last but no least, a sales letter is just a catalyst for conversion. You still need to have a sellable product and the traffic to do that. Cheers!

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